Making major contribution for the benefit of society by developing and offering a wide range of takaful products strictly in accordance with the principles of Shari'ah, serving the needs and aspirations of the population of the Land Of The Two Holy Mosques.

• To develop a dynamic, competent, disciplined and ethical workforce conforming to islamic values and culture providing excellent service to customers.

• To develop and offer innovative and high quality takaful products which fully comply with the Principles of Shari'ah to fulfill the needs of the society.

• To adopt professional management practices and to maintain high standard of corporate governance and regulatory compliance.

• To enhance shareholders value whilst pursuing a strategy of business growth and expansion.

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